Target Market: Mistakes to Avoid

Here are some of the "don'ts" to avoid when writing the Target Market section of your business plan:

• Don't assume that everyone is a buyer of your product/service.
• Don't be unclear about the characteristics that define who your target customers are.
• Don't assume you must have a "huge" target market - a well-defined target market that your company can serve is far better.
• Don't jump to conclusions about why your target market needs you - instead explain how you meet their needs.
• Don't underestimate the value of focus - sell a specific product/service to a specific group.