Competitive Analysis: Mistakes to Avoid

The following are several common mistakes that can decrease the effectiveness of your competition section:

• Assuming you have no competition! (Please don't do this! Claiming you have no competition or anything remotely similar is a sign of inexperience that readers pick up on immediately.)
• Failing to identify both direct and indirect competitors.
• Underestimating the power and strength of competitors.
• Omitting the specific competitive advantages you hold over your competition.
• Demonstrating a lack of knowledge or strategy to combat changing competitive conditions.